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This site has the following on the web page, "Are you a dentist who is tired of losing revenue? You can benefit from the expertise and negotiation power of a proven PPO Advisor." Our analyzers noticed that the web page also said " Paying for services before you know how they will impact the practice doesnt make good business sense." The Website also stated " If IDS cant help your practice improve PPO payouts, you dont pay for our services. We put your office first and show you the options that are the best fit for your individual practice. There is never any obligation." The website's header had PPO as the most important keyword. It was followed by Negotiations, Consulting, and Un Lock the PPO which isn't as ranked as highly as PPO. The next words the site uses is Dental PPO fee schedules. Fee Schedule was also included and might not be seen by search engines.